Renowned British Retailer, Rigby & Peller Lingerie Stylists London, to Open Atlanta Flagship Store at Phipps Plaza


Rigby & Peller Lingerie Stylists London announces that the renowned lingerie retailer will be expanding to America. This month, Rigby & Peller stores will introduce the rich heritage of more than 75 years in the premium lingerie business along with the luxury service pioneered by the brand called “Lingerie Styling” to the United States.  Rigby & Peller will open its Atlanta flagship store at Phipps Plaza in Buckhead in the former Intimacy location on Tuesday, September 22, 2015.

“Van de Velde is committed to bringing the Rigby & Peller brand to the American woman,” says Dirk De Vos, Director of Retail at Van de Velde, Rigby & Peller’s parent company. “We will bring a high level of service paired with premium product offerings to the American consumer under a brand that brings years of experience in Lingerie Styling and which also holds the Royal Warrant of H.M. Queen Elizabeth II in London.”

With the expansion, Rigby & Peller U.S. will introduce Lingerie Styling to America. This is the service of wardrobing women by helping them find their unique shape, style and color. This service goes beyond solely focusing on basic styles and also encompasses discovering styles that keep up with seasonal trends and fashionable colors.

“All women deserve to feel comfortable, confident and look beautiful,” says Jeniece Vaughn, Head of Marketing at Rigby & Peller U.S. “Imagine if every woman had a bra for every pair of shoes she owns – Lingerie Styling brings this idea to life. By introducing this concept to American women who live busy lives, we want to be their one-stop shop for lingerie, swimwear and nightwear.”

The Rigby & Peller in-store experience will provide an upscale styling service with an array of closely curated collections from premium brands like Marie Jo, PrimaDonna, Aubade, Empreinte, Simone Pérèle and many more. Exclusive to Rigby & Peller’s American locations will be brands like Le Chat, Barbara, On Gossamer, Hanky Panky, Jonquil and In Bloom. With more than 90 sizes ranging from A to K cup, every woman will be able to find lingerie that fits her body and her lifestyle perfectly at every Rigby & Peller U.S. store.

In addition to Rigby & Peller’s new U.S. stores, the brand also has locations in the United Kingdom, Germany, Denmark, Hong Kong and China. To learn more about Rigby & Peller or to make an appointment to receive a personalized Lingerie Styling session, please visit rigbyandpeller.com.

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