Cumulus Media announced that Atlanta’s Alternative – 99X has changed FM frequencies, migrating from its former frequency, 99.1 FM, to 98.9 FM. The move comes three months after 99X moved from 97.9FM to 99.1FM, with this being a strategic move to a stronger signal than 99.1 could offer. The change will mean that 99X will be in a familiar place on the FM dial, and boost reception across the metro Atlanta area. The transition from 99.1FM to 98.9FM took place overnight on September 15th, between 2 and 4 a.m.

Program Director and Morning Drive personality Axel Lowe commented, “We have the opportunity to be much more powerful and reach more listeners at 98.9FM so this decision was a no-brainer. We’ve heard our audience, and we are giving them what they want – a bigger, better 99X.”

Since 1992, 99X has been one of the most respected Alternative stations in the country, setting a new precedent for the format.  99X will maintain the current format and staff at 99.1 FM. 99X broadcast live from the Cumulus Media studios located at 780 Johnson Ferry Rd in Atlanta.